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How do I choose the right and best Digital Marketing agency?

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Question added by Sarah Ali , Senior Evaluation Specialist , United Nations
Date Posted: 2018/01/25
Boril Bogoev
by Boril Bogoev , Marketing and UX Director , BFashion.com

Based on my experience (16 years) working with agencies and being one for 6 years, I would suggest the folloing course of action:

 

1. Prepare carefully a rquest for proposal - state all your requirements and what do you want to receive from the agency as a end result. 

2. Think of measurable criteria for achieving success - how would you decide that the agency did the job successfully. State these criteria in the request for proposal.

3. Look for a local assotiation or organization of the digital agencies in order to find - if possible - the legitimate ones. 

4. Do a research online as well as ask for recommendations from your friends and partners, colleagues and clients.

5. Come up with 5 to 10 agencies.

6. Study their websites, especially in the sections with their teams, portfolio and case studies.

7. See who their customers are and call/mail to some of them to get feedback about the work of this agency.

8. Send the request for proposal to the top 5 agencies you likle most.

9. Compare their proposals, based on the objective and measurable criteria you have stated in the RFP.

10. Look not only for proof about their skills, but about their ability to communicate and to keep their word and deadlines.

11. Do meetings with the top 3 agencies chosen based on the proposal comparisson and spot your feelings after these meetings.

12. Base your decision on your gut feeling + measurable criteria and recommendations.

Deleted user
by Deleted user

I would summarize the search in four steps:

1. Definition of what you need: Why you want to hire a Digital Marketing Agency? What do you expect from them?

2. Exploration: What are your options? "Social buying" is a great tool for determining them.

3. Evaluation: Define the parameters for measuring performance and who is giving you the best value for your money.

4. Purchase: Start a formal process with an RFx and invite refered agencies.

 

Remember always that this is a project: you have an objective and a limited time and budget for developing it. So, ensure you have your stakeholders engaged. They can help you to answer some of the questions I put here and, at the end of the day, this will be answering what does "right" and "best" mean in your case.

Walid Mohamed
by Walid Mohamed , Third Party Logistics Supervisor , Corning Optical Communications

1. Make sure that the wesite is registered for a real agency. 2. Look for the trends for using this webise. 3. Ask them to send their profile and a proposal to start business. 4. Makes for them small visit or let them visit your company if in the same country or a phone call to the registered number. 5. Start to apply small tasks to them and ways of payments.

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

I agree with my colleagues' submissions. That are good and point in the same right direction. Thanx for the invitation

Abdulmohsen Aljohani
by Abdulmohsen Aljohani , Soft Service Manager , SHALFA INTERNATIONAL

To make sure that you are dealing with a reliable agency that will look after your brand, be sure to do the following:
  1. Be wary when hiring overseas marketing agencies.
  2. Tread lightly when it comes to very cheap agencies. ...
  3. Look up agencies on the Better Business Bureau website.

BABANGIDA SALIHU ADAMU SALIHU ADAMU
by BABANGIDA SALIHU ADAMU SALIHU ADAMU , Operator , GIWO CYBER CAFE

With Pleasure I Prefer Launch Digital Marketing based in (US)

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