Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What are the skills required for social media specialist?

user-image
Question added by Zain Khater , Project Supervisor – StartUp Project , Injaz
Date Posted: 2018/02/04
Fatma El Zahraa Khalil
by Fatma El Zahraa Khalil , Temporary Administrative /Personal Assistant , "EIA" Emirates Investment Authority - Abu Dhabi, UAE

Kindly check the below

First you need to be aware about  the responsibilities of a social media specialist 

Social Media Specialist duties and responsibilities
  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaig
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train other in the team
  • Provide constructive feedback
Social Media Specialist requirements and qualifications

 

  • X years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • BSc degree in Marketing or relevant field

Mohamed Talal Aassy
by Mohamed Talal Aassy , Human Resources Manager - MEA Business Unit , Evyap

Technical skills

1. SEO knowledge

2. Social media expertise

3. Customer service specialist

4. Social media management tool masters

5. Copywriting skills

6. Visual intelligence

by , Administrative Supervisor , Wadi Jana Company

proficiency work on the program Alfotoshob Experience in the field of e-marketing Ability to prepare advertising campaigns on social communication The ability to write well and select strong phrases to attract customer engagement

More Questions Like This