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What are the skills required for social media specialist?

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Question added by Zain Khater , Project Supervisor – StartUp Project , Injaz
Date Posted: 2018/02/04
Fatma El Zahraa Khalil
by Fatma El Zahraa Khalil , Temporary Administrative /Personal Assistant , "EIA" Emirates Investment Authority - Abu Dhabi, UAE

Kindly check the below

First you need to be aware about  the responsibilities of a social media specialist 

Social Media Specialist duties and responsibilities
  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaig
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train other in the team
  • Provide constructive feedback
Social Media Specialist requirements and qualifications

 

  • X years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • BSc degree in Marketing or relevant field

Mohamed Talal Aassy
by Mohamed Talal Aassy , Human Resources Manager - MEA Business Unit , Evyap

Technical skills

1. SEO knowledge

2. Social media expertise

3. Customer service specialist

4. Social media management tool masters

5. Copywriting skills

6. Visual intelligence

محمد المشيخي
by محمد المشيخي , Senior Administrative Officer , Wadi Jana Company

proficiency work on the program Alfotoshob Experience in the field of e-marketing Ability to prepare advertising campaigns on social communication The ability to write well and select strong phrases to attract customer engagement

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