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The following are the new forces that shaping marketing:
Social media, CRM, mobile and internet marketing, to name a few.
Nowadays I think the most impotant factors that shaping the market are:
1 supply or demand: Prices and rates change as supply or demand changes. If something is in demand and supply begins to shrink, prices will rise. If supply increases beyond current demand, prices will fall. If supply is relatively stable, prices can fluctuate higher and lower as demand increases or decreases.
2 A country's economy and its currency:The more money that is leaving a country, the weaker the country's economy and currency. Countries that export are bringing money. This money can then be reinvested and can stimulate the markets within those countries.
3 Government spending increases on contracts can be used to help ease unemployment and stabilize prices.
Each and every establishment with their primary focus on the market tries to improve their quality by improving their creative and technical ideas and thus applying it on the market. So every establishment can turn out to be a force in their respective fields by improving their quality and thus satisfying their clients in all needs.
internet and advertising
The Internet and analytics
Apart from internet and social media I think mobile phone SMS service has become a great hit. The company can inform the prospective customers about the latest offers and discounts. As the customer does not get a call he is not irritated by the marketing activity. If not interested he can simply delete the message .
Marketing is an evolutionary field where the relevance of forces that shape it changes with changing customer preferences. Today, we live in a globalized scenario that is ever-adapting and ever-changing. With the advent of better technologies and the internet, social media and content-driven marketing have become major forces that lay their effect on marketing. With rising awareness levels and a multi-cultural approach to selling to educated consumers, there comes a need to create experiences and sell stories more than pushing products. This creates the need to blend with a pull-strategy to market to the new breed of consumers.
