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its all depends on the company Stratigies and planning to reduce dept. the best way to monetizing your bussiness community by increasing your product demand in the market or amoung people and for that must have market the right product for right customers.
Try to achieve the target with credit /Cash sale.
you should focus and concentared on your activity, propose a good quality to your customer, creat or deliver a value on your content, engage people or incite people to discover your content, creat al relaltion ship with customer like story teling... to make somer LOYALTY