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There is no big and complex strategy to mastering social media marketing. I follow the below three steps.
1. Visibility
2. Attraction
3. Engagement/conversion
I think one should do.
1. Research and plan.
2. Identify target group.
3. Identify the plateform where maximum of your target group resides.
4. Create eye-catching contents based on the social psyche.
Find the right time and right words to attract veiwer to know more about you or your product.
https://sproutsocial.com/insights/social-media-marketing-strategy/
There can be various strategies for SMM. Each of these strategies will differ from company to company depending on the product or services it offers. And it can turn out to be the best strategy if you can use it according to the specific product/service. However there are a few points to keep in mind for an excellent SMM strategy.*Know your business goals.* Set your objectives to achieve these goals.* Identify your target audience.* Choose your platforms* Schedule your content* Allocate budget for paid promotions* Track and Maintain Social Media insights You should be good to go with these. :)
The best way is to research your social media audience and after you show them your goals.