I carry and ask my team to carry and demonstrate when necessary competitors data like specs,features pricing, samples it creates a niche Do you agree?

market intelligence and knowlege is key, how can any product succeed if data and customer related issues were not blended in.

so i do agree,but donot concentrate on it much,do do their work for them,take as a reference point and work on your products and strategies.

I agree. Competitive analysis is a must to ensure effective strategies.