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In my opinion, as a lot of people use Facebook and most often they are always stay connected it would be a good pick for digital marketing and also other forums as well like Twitter etc etc.
Facebook is still the biggest social media platform around the globe. It cannot be simply ignored as a digital marketing channel because as the saying goes "Everybody is on Facebook". However, it should not be used as a platform only because everybody is there. Companies should be using Facebook with a purpose and not just to have presence there. It might be slowly becoming a pay-to-play platform but Facebook has the widest reach amongst all platforms.
In my opinion that facebok is a good path to use the marketing
Ways to Market and Publish Facebook Pages Instantly:1. Choose the best name for Facebook pagesAlthough this step seems to be not worth the trouble of thinking, it is the key step when it comes to marketing and advertising Facebook's own and most important Facebook pages.There are always a lot of temptations to stuff your page name with your own tags, but by doing so you should know that this damages the growth of Facebook pages.If you look like a Spammy, your fans will not share with you, let alone share and comment with your friends. But even more so that fans can hide your updates from appearing, then you imagine the loss !!At the same time do not make the page name too general, because the purpose of Facebook pages to be expressive about real companies, brands, personalities etc.If you choose something very general, such as travel, sports, fishing, etc., you will be at risk of Facebook blocking your ability to deploy updates and reach new audiences.2. Create a custom URL for your Facebook pageOnce your page has reached 25 members, Facebook gives you the ability to create a unique URL or user name for the page.You should know that URL is very important and has great weight for search engines. It is important that the URL of Facebook pages reflect an aspect of your business.For example, if a page has chosen the same name as your company, you should be sure to include what you do in your URL.You can check if the name you want for your page has already been taken.Note: The first word in the title of Facebook pages will have the largest weight of Google as we mentioned before in the ways to choose the optimal address.3. Use of tags in strategic sites in Facebook pagesJust like websites, tags and targeting are the most important factors of marketing and advertising.The most important areas that you should be particularly interested in are (About, Mission, Company Description) because these particular areas are considered the most important elements of SEO on the page.Here's an example of how search engines like Google are tracking Facebook pages:SEO Title = Facebook Page NameMeta Description = Facebook page name + About section on your pageH1 = Facebook page nameTo optimize your page for local searches, it's important to include your address, city, state, and zip code. For product-related searches, sections (About, Mission, Company Description) must be properly and appropriately covered.Note: As with Meta Data in the web sites you must choose a short description of about 140 characters so that the whole sentence appears in search engine results.4. Add the phone number and addressThis will seem surprising, but it has been discovered that many companies do not add this information on Facebook pages, because the majority of your sales will be online, it will appear to you that this type of information is not important to add, but remember to index your company in the local search It is crucial to grow fans on your Facebook page.In addition, Google pays particular attention to Facebook pages that contain phone numbers and address, so, the pages that include this type of data can increase the effectiveness of SEO.5. Build backlinks on existing channelsThe more links you get to your page on Facebook, the more reliable Google is and the higher you are.As in the case of websites and blogs, the process of linking sites and content and blogs in other forums is very important process, the same thing for Facebook pages where it is very important to link your page on Facebook with other channels such as your website, blog, forum, Twitter, etc. .6. Status Updates Updates the Facebook pageWhen you post updates on Facebook pages, you should remember that the first 18 characters are very important because they are considered a meta description. Adding direct links to your website in Facebook page updates is very important.Note: As in the names of Facebook pages, Google takes special attention to the word Powell in your page updates, so you have to seriously consider making the first word a word.7-Use SEO in Facebook Notes (NOTES)Facebook's comments are a bit of a waste of time, but when used properly, these comments can add tremendous value to increasing the efficiency of SEO on Facebook pages. These notes also enable you to create multiple pages under the umbrella of your Facebook page. It is also considered a good way to expand the listing of specific offers to your company or some events hosted by your business as it makes it tarnished in the search engines.The bottom line is to market and advertise Facebook pages in a SEO wayDo not forget that the ultimate goal of marketing and advertising Facebook pages in a SEO way is to add real value to your company and business.It is important to pay attention to the comparison between traffic and participation rates, while using the above techniques will help you to enhance your rating SERP. The most important part to keep in mind is that it all coincides with a distinctive product and amazing participation to help you grow and prosper your company and your business.
yes i think good for markting channel
Of course where through Facebook you can display your products to a large number of people
As a marketing channel, facebook is good to build a base of followers who you can regulary communicate with and have their feedback and that helps Quality Assurance and Control Departments.
You can also announce offer and discounts and that helps Sales department.
But as an advertising channel, facebook is considered a bit costy than other advertising networks such as Bing and Google Adowrds so not all products and/or services you can advertise for on facebook as your campaign ROI will not show a good percentage.
