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(1) Long form content and animated infographics will do better in search results. Hence marketing team should keep in mind the content promotional strategy with such trend accordingly.
(2) Utilizing web analytics to detect potential buyers would become inevitable, because marketing of the business would follow customer centric strategy.
(3) Content is always the king. Despite good SEO/SMM strategies, websites fail to attract good incoming traffic if the content is trashy.
(4) Integrating AMP (Accelerated Mobile Pages) with the sites would facilitate people to access it from the mobiles.
* In 2018 the Big Data will become an integral factor for marketing strategies for all the business and marketing
* Machine learning and AI - Machine learning will be able to process heaps of data and will identify the patterns in different datasets and then makes predictions based on its findings. This will help to boost your marketing in the years to come.
* Should target the generation Z - Born between 1998 and 2016, the oldest Post-Millennials are now graduating university and gearing up to make adult (and some not-so-adult) buying decisions.
* Live video marketing and Conversational UIs will take the marketing to new dimensions in 2018.
There’s no sense doing marketing unless you know what you want it to achieve. It’s not enough to say you want more visitors or a better conversion rate. So think about what you want to do — and then keep narrowing it down.
These are the marketing strategies that will help - Blogs, Public Relations, Email Marketing, Linkedin, Organic & paid social media.
Chatbots
Chatbots are a form of automated marketing that we associate with the likes of customer service. However, with consumers expecting and, quite often, demanding answers there and then - we predict the number of brands using the bots will rise. They deliver information in real time and are a fantastic method of digital marketing help.
Augmented Reality
Augmented reality (AR) is a trend emerging in almost all business sectors. Users spend an average of 69 percent of their media time on their phone, according to recent reports. In the next year, it’s said mobile traffic will drive 80 percent of all global internet usage. It would be madness to ignore these statistics.
Stories
Stories are an interactive method of communication that many companies are looking towards. After the successful launch of Instagram stories in 2016, accumulating over 250 million active users in just one year, we predict stories will become the foundation to digital marketing strategies in the future.
Digital marketing and social media advertisement.
Today, it is essential for companies to have their own e-marketing strategy, since intense competition takes place online. It is essential that the company has a strong presence online so that it can attract customers and can build fruitful business relationships with them.Increasing the importance of e-marketingResearch shows that the proportion of those who use the laptop or the normal to surf the Internet decreases on an annual basis. This is accompanied by a decrease in the number of users of the tablets, and a rise in the proportion of mobile users, where 50% of the searches conducted on the Internet from mobile phones, Which requires a focus by companies on these trends and give customers who browse through the mobile care.In general, you should always start from an excellent understanding of customer behavior, the way they surf the Internet, and then try to communicate with them through a process of following several systematic steps. In addition, you need to understand the digital environment around your customers and your company.Today, we see the proliferation of some of the latest features such as online-speaking robots with the customer and devices that work through voice instructions such as "Siri" and others. Artificial intelligence techniques and machines with learning ability are widely available and available for many businesses so that they can offer Better services for their customers.Some of the best e-marketing strategies in this environment include: Relying on high-quality videosInternet users love watching videos, so it's a perfect way to connect with them. You can use this method and drive through youtube, facebook or twitter based on video advertising. Video can be designed with simple capabilities. It is higher than watching regular videos which helps you to advertise your services more widely. Use interactive emailIt is now possible for a user to accept the addition of a person on the LinkedIn site directly from the message on his mail, and you can also buy directly through ads that reach your email easily, and this type of interactive messages attract customers for easy handling and the need to open a new page within Browser, because of the advanced capabilities of HTML and CSS and others. Improve mobile browsingAs we mentioned, the largest number of customers visit websites through smart phones, and therefore it is highly recommended to improve the experience of the customer visiting through his phone by testing the colors and accuracy of the words and the beauty of the site and its attractiveness and ease of browsing, as well as many other ways such as design a special application for your customers keep them To keep in touch with you and keep informed about new products and services you offer. Use Artificial IntelligenceSuch as using a software robot to talk to customers automatically, as well as using advanced analytics programs that show you valuable customer behavior information such as google analytics and others, helping you design your e-marketing campaign in a focused, effective and well targeted manner. Publish to free sites like SlideshareThese sites allow you to provide valuable information to your customers and publish your website address and attract visitors to it. You can also publish on the reddit site to promote your business and get customers from there, in addition to many other sites that enhance your presence and build a positive reputation on The internet leads to a flow of visitors to your siteSome other ways of electronic marketingIn addition to the above, you can do a lot of steps that will boost your online presence and increase your income if you do well. These steps include adding your business address to google my business, allowing customers to write about your services and products on your site Even if these opinions are negative, the presence of these opinions enhances your credibility and the confidence of your new customers, and build a network of sites affiliated to your site to collaborate on the dissemination of content targeted, and create pages on all social networking sites and positive communication with people on those sites to understand their needs and requirements, Of possible ideas that will help you increase visitor numbers dramatically.The development of your e-marketing strategy requires considerable effort, but the techniques available now are easy. Successful ideas usually start from the customer and then build the whole campaign to understand the customer's behavior, desires, needs, habits, lifestyle and requirements. Highest success rate
