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Inbound marketing is significantly less expensive than outbound, and it's more effective.
Internal marketing is an advertising company whose products are marketed through blogs, podcasts, videos, e-books, newsletters and white paper, as well as search engine optimization, marketing of social media and other forms of content marketing. [1] [2] [3] On the other hand, marketing is by attracting attention for sale, [1] cold calling, direct mail, radio, television ads, sales announcements, e-mail messages, Email marketing or through telemarketing [3] or through traditional advertising [4] are some of the external marketing methods. In-house marketing catches the attention of customers, [1] and makes access to the producing company easy [2] and draws customers' attention to the company's website [4] by producing interesting and important content. [3]David Meerman Scott recommends marketers make their way in this direction (by posting helpful information on their blogs and others). In contrast to external marketing they buy, beg, or have a flaw in their way of marketing (through paid advertising or by issuing data in the press or by paying sales to people with a cost or commission, respectively). [5] This term is synonymous with the concept of marketing by permission, and this synonym is the title of a book written by Seth Godin. He formulated the term internal marketing Bran Halgen, [2] [3] [6] in 2005. [7] According to this book, internal marketing is a term that is particularly effective for small businessmen who deal with large dollar values, as well as with long research cycles and deal with product-based knowledge. In these regions, there are more likely prospects for their knowledge and the hiring of a person who can control the experience. [9]In one aspect of internal marketing, it is defined by three phrases: product finding, conversion and analysis. [1] A more recent model illustrates this concept across five stages: [7] Attract traffic Turn visitors into leaders Converting leaders into sales Turn customers into more permanent margin customers Analysis to maintain continued developmentIntense internal marketing practices aim to target potential customers at different and diverse levels of product / brand awareness. Large-scale tactics are trying to divert clients from market-related sectors, and these customers have no product awareness or intention to buy. This is usually achieved by taking the customer through a basic information path, which builds awareness over time and increases interest over time.
What is external marketing?- Marketing is above all a business philosophy that puts the customer at the center of the company's direction and activities. The company tries to identify the potential needs of the customer and to satisfy these needs in the most efficient and efficient way. In this harsh world of competition, where we live, the better the company does, the more successful it will be.Each marketing program should include the following four basic elements:- Product / Products.- Pricing.- Distribution.- Promotion.We need accurate information about this four fundamental premise to take into account our own resources (capacity, money, etc.) to make a decision about a range of activities tailored to our target markets to achieve our goals. .Product / Product Information:We should consider ourselves lucky if our research shows that there is no need to modify our products for targeted foreign markets, and unfortunately this is rare.The rule is that a few large or minor adjustments should be made to our products so that they can be sold in the target markets.There are two types of adjustments that are usually required:- Modifications required by the market.- Amendments required by legislative considerations.Modifications required by market considerations:- Minor or significant modifications to products may be necessary to adapt them to external market requirements for a number of reasons, such as different geographical weather conditions, buyer options, income levels, etc.- Some changes may go so far as to introduce a modification of the essence of the product. For a food product, for example, we may need to change the taste to adapt it to the buyer's preferences in the target markets.You may need to add sugar to make the product taste better or add less salt because customers in the target markets constantly monitor their blood pressure levels, and so forth.There will be more potential changes in the packaging. For example, our market research may show that it is better to use a metal box instead of a glass tray, a plastic bottle instead of a bottle, etc., or we must change the packaging to fit the measurement Because colors have certain meanings in some countries and something that we do not want our products to conflict with local beliefs, sometimes we can find out that even the name must be changed because it for example leaves a good impression or means something Humiliating or unpleasant In the languages used in the target markets.
