Content marketing strategy: How can I make a content of a website appear in the first google results?

Think about it this way: 

Since the last update of the Google Algorithm, appearing the top of a google result page is less about links and more about content. And since the content is about users, your content marketing strategy should be user/visitor-oriented.

Here is a simple process that I use to implement successful content marketing strategies for my clients.  

1. Identify your target visitors. Identify what would be the potential question(s) they would ask on google regarding your topic/products/services/brand. 

2 Study the keywords on that question (Use tools like Moz, Google Keywords Planner, Wordstream,...) and see what pages rank better for those keywords. 

Analyze those pages and the content they provide regarding your topic.

3. Write the best answer to that question. Make sure you answer is not stuffed with those specific keywords. Depending on the topic, make sure you give a detailed answer. However, don't make it long just for the sake of length. 

4. Make sure you write a short description (no more than characters) of your answer that you will serve as a meta description for your page. Even though there is no direct connection between meta descriptions and page ranking, the description is what makes people click on your link. The more people click on your link, the more trust your page gains. as a consequence, your page ranks higher. Besides, make sure the description is unique, don't put the same description for various pages, Search engines won't know which page is the best for the searched question.

5. Write the perfect H1 Title Tag. H1 tag is an HTML tag that indicates a heading on a website. H1 are also a major ranking factor for search engines. So, make sure you have a killer H1 for each page on your website. It should describe what the content is all about. It also should range from to characters. It should be big, strong, compelling and noticeable. One more thing, make sure you create an H1 that provide the best user experience. 

6. Be patient, your page won't appear on the top of a google result from day1. You can monitor its ranking and adjust your content accordingly. 

 

To show up on the first page of Google search engine organically, there are several ways:

 

• Your website's pages should be full of unique and useful information that will benefit your ideal customer or client. The longer the better, as long as it is high quality.
• Quality and Number of Inbound Links - If other sites are linking to yours, especially big important sites that have content relating to yours, then Google will rank your site higher.
• Page Speed  -Your web pages should load fast on all devices. Slow loading web pages could negatively affect your ranking on Google.
• Keywords in Page Content  -Obviously, if the keywords you are targeting actually appear on your site in the text and titles of the pages, you will rank better for those keywords.
• Domain Name - include keywords in your domain name if you can.
• Secure Pages - Your web pages should load via https so they are secure. (secure through SSL certificate)

There are two straight ways of achieving that. Improve your organic search presence which is seo or use Google Adwords for search engine marketing for the content. Better and relevant keywords you choose most likely your will appear up in search results. Don’t forget to use negative keywords because that will help you keep unnecessary traffic away and make your search results more focused.

Make your strategy to analyze your keywords and competitor. Understand market behavior and then take the decision. Link your all SEO working with your SMM. always engage your social traffic.

make your own content with specific keywords that used by the competior and write good genuine content that wont duplicate another websites and provide anchor tags to navigate through contents and create more page views and vistor interactions with good rich inforgraphics are used to attract and shareable contents and add comment section below the content 

Keywords is the secrets.

 

turn every text photos as you can into text only

Since the last update of the Google Algorithm, appearing the top of a google result page is less about links and more about content. And since the content is about users, your content marketing strategy should be user/visitor-oriented.

A Good content Marketing  strategy will help you create stronger content that converts more leads, help you accomplish your goals, and make it easier to find your audiences.the key content marketing strategy are

Ö        Analyze your niche,

Ö         Define your goals,

Ö        Determine your target audience,

Ö        Create a content plan,

Ö        Develop an SEO-friendly content structure,

Ö        Create and implement content,

Ö        Plan your distribution

 

If you want to create effective content that meets the needs and goals of your company, a focused, well-developed content marketing strategy is essential to achieving real results.

When executing your content marketing strategy, remember to be patient. Content marketing is a long-term effort, and it will take more time to see results than short-term PPC campaigns that can drive significant action quickly. Evaluate your metrics month-to-month, and if you aren’t seeing consistent changes within six months, reevaluate your strategy to look for strengths, weaknesses, and new opportunities.

One of the best startegies is to benefit from is SEO ( inlcude the correct keywords your website is related to your links building - writing blogs and include key words in - also add ALT for images ...etc )

BY CHANGING THE CONTENT OF OUR WEBSITE:

1.By creating quality content.

2.With the quality, we can creat our own content instead of duplicating.

3. By adding a appropriate images.

4. Biggest role is played by the Key Words, which we can find the best Key Words in Google AdWords.

That´s the Holy Grail that every digital marketer should be seeking. There´s no formula but some of the good practices are to create something original -vs. copying repeating- and valuable for your audience -define it first-. Writing and storytelling skills are needed for this matter: a good structure, rhythm, engaging narrative... Use the same audience´s language, especially the keywords and apply them in titles, metatags (you´ll need some SEO knowledge for this). Use also pictures and short videos.