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Quality plus affordable price
Quality is in the industry and prices are also suitable for the consumer
Targetting the middle class people, Excelent Marketiing, Affordable price, and their Brand name.
In this competitor market "Huawei Mate 10 lite Crowned as the Top-selling Mid-range Smartphone" for Best Quality with minimum price.
Quality compared with price, then markiting
Quality and marketing both are the reasons to be a top selling phone in a market !
good marketing , dedicated team work hard on it in the market.
Quality by experience has been founded.
Good marketing and innovation devices offer new services in the global market
The answer is not so simple
The success consist of multiple domain in which they are experts
First : Marketing , Yes they are doing a very aggressive marketing and also introducing new and new model every week,
They also have brand Ambasadors who are playing a huge role
Then comes the Flash sale.
Quality : If you have studied the economic of scale. Yes they are also using the sane concept to reduce the cost of phone components as most of the phones shares same kind of component like the camera and the storage and all.
and many more things are there to consider .