What's the difference between market research and marketing research ?

Question added by Redzuan Sofian , Senior Vice President , Iskandar Regional Development Authority JB
Date Posted: 2018/04/19

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by Beenish Khawaja , Customer Advocacy Executive , Telenor

Market research is a narrow term where the research is done on a market whereas marketing research is a set of proceeses and procedure used to conduct a research.

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