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Differences among mission,goals and objectives?

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Question added by abu jafar
Date Posted: 2018/04/28
Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

They are much the same.  In the context of business, a goal is usually a big, simple concept.  An objective is commonly a more specific, detailed, notion.  A target is usually the most short term and small scale of the three.

"If the sales team meet their targets this month, then we will be on track to meet our objective for the year of a 12% increase in profitability.  This will give the Board the financial flexibility to achieve our long term goal of growth through acquisition."

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