Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is the most effective marketing strategy in a competitive consumer goods market? ABM, Content or any other strategy?

user-image
Question added by El-Sayed Gaber , Freelance Instructor and Business Consultant , Freelance
Date Posted: 2018/05/01
Nasir Aziz
by Nasir Aziz , General Manager (GM) , Amigos Group of Company Canadian Based company

Marketers generally divide consumer goods into 4 groups — convenience goods, shopping goods, specialty goods, and unsought products.  An important aspect of planning marketing strategy based on type of consumer good is to recognize that not all consumers classify the same product the same way.  Hence, you still need to figure out how your target market classifies your product

More Questions Like This