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3 Most Important On-SEO Page Factors (especially after Penguin etc)
Answers provide useful tips, but in my opinion they all concentrate on the well known (or common sense factors), researching keywords, or optimizing meta tags are SEO101 basics, while unique content is a must, I believe the question is about what are the most Influential on-page factors these days.
In my opinio they are:
1- Usability/Content Factors: Time on website (visit time), returning visitors ratio and bounce rate (all affected by good design, page speed and user friendly / usable and crawlable content), text-only version structure is important here.
2- Using Schema.org schemas, metadata and rich snippets is a smart approach also.
3- Responsiveness: here it means using responsive design and mentality!, keep monitoring, tracking and take an action when needed. (And you will every while for sure).