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Tool that requires to measure a brand ususally are both common and complex, first and foremost you need to define your brands perosonality and identity, simplified as choice and perception is the phase 1, Postioning and segmentation, phase 2 and awareness, emotional connectivity, accessibity, relevance and value in phase 3, Reach, Engagement and Action as your final phase.. All of above can be analused under their impacts, metrics and measurements to arrive at a score card thats more realisitic overall measurement of a brand's impression.
There are some tools to get the brand feedback from your customer as following :
1 - Customer feedback survey through online questionnaire.
2 - Website feedback.
3 - Social media.
4 - Live chat.
5 - Customer calls.
6 - Emails.
7 - Usability tests (highly recommended especially in some technical fields & I’ve used it effectively before in plastic pipes field with plumbers).
8 - Customer interviews.
9 - After purchase feedback & contact forms.
Indicators are not universal
When it comes to determining the data that will be measured and reported, it is important to know who these indicators will address. Different people in your organization will want to see different indicators, depending on their reality and their hierarchical position.
1. Interaction indicators
2. The web and social media indicators
3. Business indicators
let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience
First of all products are good looking shiny and attractive, cool colors and handling easily, an affordable and attractive price. Simplify as choice and customer satisfaction. Advertisement on Billboards, Television, Websites and Social media engagement people are watching every minute.
There are 3 main pillars on how your brand is measured; 1. How your brand is imagined to your target audience; is it a top of their brand or least as most likely that's been how brand awareness strategy go to2. Marketing mixes works smoothly with your marketing mixes and the company strategy. 3. the engagement with the targeted audience, either on social media, media and offline media because every channel matter
There are many kind of tools for measuring your brand impression. It depends on the market situation, demand of the users, necessaties of the end users. What is the requirment of the market and what are you rendering? You can then easily promot your brand in a best way and can acquire majore portion of the market.
Customer feedback collecting through surveys,sms,mails
Assure to Maintain good quality of the product
Sales and Services are a continous process, always try to provide after sales service to the customers
How do you measure loyalty, trust and fondness of a brand? If you can discover a way to quantify the inneffable human experience as it relates to brand relationship, you will have your answer. HINT: look at BMW films http://bmwfilms.com/about launched in 2001 as a gift to the world, this effort is still live, and still relevant. Can you say that about any interruptive ad or marketting campaign? Experience will kill interruption. Esp. if I have anything to do with it.
There are online tools available for each channel – whether you want to acquire these stats from social media websites such as LinkedIn, Facebook or Twitter or through search engines, you can easily find free and paid online tools. These tools will provide you with in-depth data on social mentions and analytics, which will help you in knowing who to target and which strategies to apply.
Brand impression Measuring tools could be direct survey using different connection channels like social media, E-mails, calls or even brand seminar and customer giveaways but in these stage we should insure we are connecting with the right target customers
and / or indirect measuring using brand performance index
