What is the Customer Loyalty strategy? Is it the same as the Customer Retention one?

They are similat bur slightly different. RETENTION strategy is about keeping your client using your products and services instead of the competions' by marketing the value you bring and strengths above your competition. LOYALTY strategy is about cross selling existing customers on new products or existing ones that fit in their life needs. Providing special pricing to long time customers, rewarding clients the more they use your services or products. It is the Loyalty programs that keep your client for the longterm. This could be as simple giving them priority on new product launches, giving them special dedicated customer service agents and tel# inhouse rather than outsourced call center agents which may provide less knowledgable service.

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hope fully U fine and Happy

Your products need Customer and The Customer wants respectation , Proyority , Satisfaction , Good dealing , warmly wellcom  and some discount .

So do well haven  well  .

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Customer loyalty strategy is the one that makes a customer to always come back for the same product willingly and with satisfaction Customer retention is a strategy by employees making sure the customer stays with the product. Even if the customer is not willing you entice the customer sometimes by givinga discounts or gifts for the main purpose of retaining the customer not to leave business..