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I was reading about Marketing strategies and tips. Here is one of them: "Become your product’s biggest user". How do you think this can be done?

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Question added by Tasneem Tahir
Date Posted: 2018/09/12
Sameh Mohamed Ahmed Ahmed
by Sameh Mohamed Ahmed Ahmed , Production Manager,PMP , Alfanar Company

become your product's biggest user through imprtant factor by customer satisfaction and end users for this product 

social media will play this role and cover it 

يوسف احمد يوسف آدم
by يوسف احمد يوسف آدم , General Manager (GM) , Alakhila Mining Co. Ltd

it means you successfuly identify your products and sell more to your most valuble customers

 

melanie basuel
by melanie basuel , inspector coordinator , applus velosi

if you want to promote your product you have to use it, how can a customer trust you if you not using what you are promoting. It is the same as the saying that goes this way " practice what you preach"

Aldo Limongelli
by Aldo Limongelli , COMMERCIAL DIRECTOR (STRATIGICAL ALIANCE) , Amaritim Group

Dear Ms. Tasnnem Tahir;

 

Although I consider becoming the biggest user, you really must be convinced about the product’s satisfaction. Of course all depends on the business, services, product. The rest comes with your expertise, maybe helped by a marketing agency.

Company’s strategies are the most important, that have to stage three scenarios, the real, the optimum and the worst, once the teamwork agreed  (all including Top Management) each one will be the best own seller. The rest comes by it self.

Always social media is very important

Ibrahim Hassawi
by Ibrahim Hassawi , Senior Consultant , I&H Marketing BEIRUT

Dear Tasnim,

answering your questions will have us highlight several things, but please let us first highlight who is the real drivers of the "PRODUCT" in a company: both CEO and product manager can orient the business, the perfect product branding & visibility is always accomplished through the process of getting the right message directly in front of your target audience using multiple strategies,

when we talk about BRANDING & VISIBILITY the kind of startegies without traditional advertising it is trully another way to leverage these strategies for your own brand.

yes it has never been easy to reach this level, it is one of the toughest parts of marketing startegies and the most costly parts of it.

per example: Elon Musk sent a tesla roadster into orbit for brand awareness plus also he seeded trust about his car among people... using a very fast way.

also rebranding has its creative ways to build a stellar reputation and leverage it to enforce your brand by using your products in your workplace will also increase this awareness, increasing visibility and most of all built trust among customers in a very fast way.

but always when it comes to costly, expensive investments as a CEO or product manger we should always go back to assets & liabilities, revenues & expenses

marketing strategies like "Become your product 's biggest user" should be added to your marketing plan and yearly budget, implicating company s growth in sales, market share and human resources.

final example: imagine a company distributor for SAMSUNG have like total employes if they have to use mobiles Laptops or tablets + printers among their own employess, at the end it is the CEO or product manager decision taking into consideration the affordable budget.

thank you.

 

احمد عبداللطيف
by احمد عبداللطيف , اخصائي مبيعات ونسويق , كريستال عصفور انترناشونال

You prefer to buy in yourself and in your small family

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