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1. Identify Your Target Audience
2. Pick Your Promotional Methods Wisely (For Example: website, a blog, social media, speaking engagements, industry events, current customer referrals, pay per click (PPC) advertising, and traditional advertising.)
3. Create a Sales Funnel (For Example: free gift, a coupon, a sample or some other value-added incentive)
4. Use an Email Newsletter to Build Relationships (For Example:email marketing)
5. Leverage Social Media to Connect and Engage (For Example: Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page)
Relate to the target market. By relating you will be able to identify what really is needed by your audience. Selling to someone is just like asking for a relationship with that someone. This fosters repeat business at the end of it all.
Thanks for invite Mrs.Lana,
Agree with Mr.Mohammad Zain answer .
Regards .
Many ways to create the leads., basic rule, set your objectives / stratergies, business plan (short term) well defined, plot on the paper, (fish bone diagram will help). Now the execution starts, identify targeted audiances, TMS (target market segment) activate your 1st line contacts. The game starts here, expand to 2nd line...depends on business module and size, Web, net sourcing/ FB/IG will help, professional sites like Linkedin, display your strength and will carry your business profile.