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Interesting question...now remember a situation, you are standing in the fruit market and want to buy Washington Apples. There are multiple fruit sellers with the same quality of apples...where will you go?
Situation1: You will prefer a fruit seller (vendor) you have been buying fruits for a long time or has been recommended by some one reliable. You will end up buying the fruit even if it is $1 expensive than the cheapest seller in market
Situation2: You will visit2 or3 vendors and then select one based on your intuition (you think that apple is better than others) even though they all sell at same price.
Situation3: One of the vendors is giving discount, hence you will opt for that one because you have to fit the bill in your monthly budget.
Now do you get the situation and clarity on your question. USP or uniqueness is not value or volume of product even if they match with competitors, it also depends on the situation of the buyer.
If one of your products - for example - is similar or matching your competitor's in taste of benefits, there must be something differ you have to find it, develop it and make it look different and put your fingerprint. It might be for example, improving the packing, choose attractive color, etc. Go deeply in the details, sure you will find one corner you may go different.
Best regards
Thank you for bringing your inquiry into my attention.
I believe you should think strategically and focus for your Ps.
For example, create a competitive advantage via (Price).
You may create a promotion
Enter new places where your competitors still away from.
Hope these help.
Best regards
Mohamed El-Sherif
Dear Ms Tamara
To be a unique, your product should give the best value added and satisfactory to the customer need in term of PCDA ( Product, Cost , Delivery , Proactive Action ) and thus gave more advantages to your business to success in the right path.
Thank you.
regards
Nordin Amat Lod, Malaysia
true that make u the best recomendtion for any needs of your prouducts the valu always make the diffrent
Increase the customer benefit
Collect your user good experience and why they choose the product not competitor's.
Good service, future plan for the relative product how growth up customer profit.
First.... Customer service
second how to provide the product image in customer's eyes
It can be understood from your question that, your product has no competitive advantage, compared with competitors. In other word, the answer to the question: "what is the reason for customers to prefer my product over competing products?" is no reason. In this case the key to survive is user experience. Just make the difference in UX, then customers will invent the reason.
Firstly you should understand what your customers see as value to them. Though you offer the same value if the customers level of improtance is not high then no point in those aspects/ value. Based on the level of improtance for those values you should target the high important items and try to strengthen your product on those values and try to differentiate in those aspects.
