Register now or log in to join your professional community.
You will do your marketing plan in general.
and what you are asking is what to include.
Basically and in my opinion the marketing elements that will serve you vision and mission.
you can use either the 4 elements method, 7 elements method, or other method,
and keep it within your project and vision.
This is also for the question you asked in arabic.
Thank you
In order to begin thinking of a "Marketing Plan", first, the big picture should be apprehended and felt, adequately. The "Mission & Vision" statements help implement that verbally. However, the Vision statement have to be as characterized as following
1- Short (Preferably1 sentence)
2- Should give a glimpse of the industry
3- States an achievable long-term goal (ex: Country's no.1 waffle makers)
A result of a clear solid Vision statement shall help generate a comprehensive Mission statement, which is "the reason for being" - or having that vision - statement. Thus, it should remarkably deliver a distinguish message declaring what is that will be done to ensure the implementation of the vision. The Mission statement should contain the9-core elements:
(1) Customer (2) Product/Service (3) Targeted market (4) Technology (5) Survival tools (6) Core Beliefs (7) Self-Concept (8) Public Image (9), Employees
It is preferable, in order to make a Marketing Plan, to generate a Marketing Research. The firm’s internal and external environment should be scanned and competitors must be benchmarked.
Generally, the process of Marketing planning should go through4 main phases: Goals setting, Situation Analysis, formulating strategies, Allocating Marketing resources.
1- Goals Settings: Includes what “Where we want to be?” – Vision-, “What we do to arrive there?” – Mission – to then set the major corporate strategies, and goal-setting.
In goal-setting, decisions about the targeted audiences/customers are taken, and upon which strategies should be driven to develop tactics in order to deliver the value. Thus, setting Marketing Goals too (“Which product to be developed, or launch a new one?”; Increase Market share, or expand the market; increase sales revenue).
2- Situation Analysis: Includes analyzing the current marketing tools (4 P’s), SWOT Analysis, competitive analysis, and assumptions about future firm-market situations.
3- Formulating Strategies: Includes formulating marketing strategies, competitive strategies, tactics and alternatives to achieve the plan’s goals, besides foreseeing future results. In this phase, the decisions for the strategies’ implementation methods, its timing, and their backup plans.
4- Allocating Marketing Resources: Includes aligning all firm’s resources (departments/individuals – cash – suppliers - marketing tools – documented strategies) and implement the plan’s pillars.
Considering the pillars (Components), I have the discussed the first step above, which having a solid picture and understanding of the Vision & Mission.
The second component is “Situation Analysis”, where the current and desired state are analyzed.
The third step is “Targeting Audiences”, as to analyze and identify the market segments then select the best which suits the firm’s vision, mission, strategies, goals, and resources.
Now the fourth one is: “Setting Marketing Goals” to plan what will be gained from the targeted audiences
The fifth component will be “Marketing strategies” to overcome competition and accomplish “Positioning” in consumers’ minds with a differentiated characteristic when it comes to the market’s similar products/services.
Lastly, the sixth component is “Setting marketing budget”. This process entails projecting setting the cash needed for the whole plan to be implemented. Moreover, it projects the Return on Investment (ROI) of this plan, and the percentages the expenses from future/projected sales revenue.
In conclusion, these are briefly the5 main components of a Marketing Plan:
1- Generating/Understanding Mission & Vision Statements
2- Situational Analysis
3- Targeting Audiences
4- Marketing Strategies
5- Setting Marketing Goals
6- Setting Marketing Budget
A guarantee is a good study of your marketing plan which in turn leads to success
dear you have to trust your product and to show the shinning part of it and you have to do your homme work before any
