What are the types of marketing channels? and What are the functions of each of them?

There are four principals types for marketing channels as follows:

1. Reverse channels.
2. Direct selling.
3. Dual distribution.
4. Selling through intermediaries.

In Details marketing channels types maybe :

• Email Marketing. ...
• Pay-Per-Click Advertising (PPC) ...
• Search Engine Optimization (SEO) ...
• Display Advertising. ...
• Social Media Marketing (SMM) ...
• Content Marketing. ...
• Affiliate Marketing. ...
• Online Public Relations.

There are many functions for them like:

• information gathering and distribution.
• product promotion.
• arranging contacts and matching products to meet buyers needs.
• negotiation of prices and financing the costs of the activities in the channel.
• physical distribution of products through the channel.