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How would you define Yield Management?

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Question added by RUDOLF HERRMANN , Hotel General Manager , The Haven Resorts
Date Posted: 2018/10/20
Shanto Mathew
by Shanto Mathew , Marketing and Procurement Coordinator , M. H. Alshaya Co.

I dont know much about this type of management but I know it is used by Hotels and Airline industry as a pricing strategy for better revenue.

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