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Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques.”
In other words, customer advocacy means a relentless focus on the customer’s needs. You’ll never pull a fast one over your customers to make a quick buck, or lie to them to land a sale.
Why?
To be frank, in today’s intensely competitive world, there’s no room for anything less than amazing customer support.
