What are the best ways for internet companies to understand their users/customers?

The following ways may help internet companies to understand their users/customers

• Survey your users/customers through email, website or social media to find out what are they exact needs so that you can provide them
• Make reports with valuable content and information and email it to your customers periodically
• Voice chat or even better video chat with your online customers. Video chat is more amazing to customers
• Provide gifts for your best customers to make strong your relationship with them

Take an online survey or take an direct survey