Register now or log in to join your professional community.
Quite generic, depends on what is it that you want to sell. Basic strategy is same when ever you are doing affiliate marketing,
1 - footfall/ eyeballs related to your product/service available on site/location
2 - historical trends numbers
3 - funnel step in customer journey
4 - your budget allocation
with a mix of sugar, spice and everything nice you can create a perfect mix.