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There are a lot of methods to achieve that. One of them is to create a demo site of the modules that already developed to use it in presentation purposes.
Then, as an option, we can get the clients involved by inviting them to workshops to take their inputs to fully develop the SaaS product.
At least they should have some work arounds to complete the solution whilst working on it. Or else, they could leverage their network of partners whom usually can develop extensions/verticals for the industry.
Yet, there should be a clear roadmap about the solution itself communicated to the customer before selling SaaS.
I hope the above helps!
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