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So from basic stuff to extreme marketing. If you have done all of the below and still facing issue and cant find competative edge, then consult an expert personally. Precise answers to your unique business problems would only be possible if seasoned marketeer has complete information on problems.
Seo strategy/content syndication
Blog strategy/Content marketing
Landing pages strategy A/B testing
Whitepapers/referral sites
Directories
Press releases
Bing marketing
Webinars
Email marketing
Referal program
Loyalty strategy
Google marketing
Social media marketing
Affiliate marketing
Remarekting
Promotional marketing
Infographics
Customized video/images
Slide share decks
Gifs
Podcasts
Loyalty program
Referral program
Remarketing
Case studies
Big Data analysis
All about how you organize the items to attract the customers ,demontrating base of varity of each item.customize and specialization is important to help moved towards the gaining bissness.also good communacation and excellent customer service.