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Is there any indisputable model to value the brand of a company?

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Question added by Siham Amer , Financial Analyst , Noor Al Hikmah Group
Date Posted: 2018/11/19
Abid Ali
by Abid Ali , Accountant , STC

valuation of anything the word indisputable not used. 

for the value of the brand, you may adopt consumer-based brand equity.

 

 

Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , Visiting University Lecturer, Freelance Consultant and Trainer for Int'l Business & Banking TF. , freelance

Thanks for invitation,

I do believe that matter is completely related and depending on the industry and the product itself.

Bilal Ali
by Bilal Ali , Consultant / Producer , Freelance

Yes. Thru qualitative research the value of a brand can be assessed. The scope of this research will largely depend on the nauter of the product.

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