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The underlying fundamentals for both B2B & B2C Marketing are same i.e making an user Purchase your Brand's Goods / Service for meeting their needs. However the mechanics of completing this transaction differ as below:
B2C :
Greater reliance on direct influence through Communication to the Target Consumer
Channels of Distribution ensuring ready availability play a key role
B2B :
Identify the Actual user needs & the requirements of all involved in the Purchase Decision like Technical, Commercial, Legal etc.
3rd Party Influencer plays a greater role in terms of influencing the final decision
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