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Understanding the nature of the market and competitors:
Understanding customer quality
Select and select rich layer
Use and develop a clear marketing message
Identify marketing tools and tool
Setting goals for marketing and sales
Allocation of financial budget for marketing
1. Conduct a Situation Analysis to identify risks and opportunities. You can use any of the many frameworks to help (3Cs, 5Cs, Porter 5 forces, SWOT, etc)
2. Create a Marketing Strategy and Plan (Who is your target customer, what will be your go-to-market strategy (plan it using the 4Ps)
3. Create specific action plans with budgets, expected results and monitoring controls
