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I would Like to define SEO in simple word . The Phrases which people type in search engine . For examples Buy shoes , Buy clothes . there are different organic and paid listing comes in google . The Paid listing are those which advertiser pay to google to show their listing and organic listing are those which Seo Person Rank in google .
Search Engine Optimization (SEO) is a component of Search Engine Marketing (SEM).
SEO is simply getting your site to appear highly ranked in search engine results -- without paying for it. SEO will target different types of search such as images, geographic, text and keywords. Once you have indentifed the keywords your customers likely will search for, you should build content relevant to your customers -- this helps raise the ranking in a search engine.