What is the difference between ERP and CRM? How can they be integrated?

Basically, CRM and ERP are both important for the business development and maintaining sales growth. However, each one has its way in managing sales. CRM (Customer Relationship Management) is focused on the customers as the name promotes; CRM is essential in keeping the customer loyal to the company by organize, automate, and synchronize sales, marketing and customer services.

On the other hand, ERP focuses on reducing overheads and cutting costs. By making business processes more efficient, ERP reduces the amount of capital spent on those processes.

ERP is a sys related to all the business (Finance, logistics, HR, ...) but CRM is ralated only to customer side of business (Marketting, sales, services). There for altought CRM could be used independently but it is a module of ERP sys.

ERP : Enterprise Resources Planning

is business process management software that allows an organization to use a system of integrated with other applications.

CRM: Customer Relation Management

 to improve business relationships with customers, specifically focusing on how customer growth.

ERP and CRM system use different approaches to increase profitability. ERP Focuses on reducing overheads and cutting costs. By making business processes more efficient, ERP reduces the amount of capital spent on those processes, CRM works to increase profits by producing greater sales volume.

I thing that ERP is software which enterprise resource plane

and CRM is customer relationship managment 

• Enterprise Resource Planning ERP and Customer Relationship Management(CRM) are two sides of the same profitability coin. ERP and CRM are similar in many ways, as they are both used to increase the overall profitability of a business. These systems overlap in some areas, and can be completely integrated in others

CRM Software

When the concept of CRM first gained traction in the early 90s it was looked upon as a mechanism to engage with consumers and was an evolution of an earlier generation of Sales Force Automation tool. CRM has now evolved into a tool which captures, saves and secures data and manages all the interactions which the company has with it is clients. Basically, CRM gives an overall view of the customer and an organizations’ relationship with them. It synchronizes all the activities of the company, beginning from organizing the data received from the customers to streamlining the sales, marketing, and customer service activities which the company performs.

ERP Software

As highlighted earlier, CRM has a focused approach toward the customer related practices in an organization, whereas the ERP software is used to manage and organize the business, in general. Enhancing the effectiveness and efficiency of the business is the prime focus of any business venture, and an ERP software facilitates the same.

CRM is a function and ERP is its supporting module which facilitates the activities of CRM in a efficient and systematic manner. To choose an ERP one must go through the requirement of CRM and the industry it is going to be implemented . Once you have figured it out , it would be easy to choose for you to choose ERP and the second thing is that how you want the things to be upon integration of CRM to ERP , and will have to spend sometime and imagination to get it work just the way you want i to happen.

So, basically with all the resources we have today around us , it is very easy to get the ERP integrated with CRM jus tlittle research is needed. The best solution is to see what your competitors or the company of same trade are using as it will help you to get the ERP specialist of the industry and then look for the second best option of ERP that you come acroos and compare with your requirement what will in wholesome manner will be the answer to your query.