What is the role of digital in improving the customer experience?

By nowadays improvement of digital in every aspects of human life we can not omitt its important role in customer experince like quicker responce & higher accuracy or services like marketing according to customer data

The techonolgical revolution has faciltated the improvement of customer experience through out the journey and can be said to be a facilitator of adoption. Digital platforms provide an additional channel as a customer touch point for firms to provide information, engage with, gather feedback and resolve customer issues promptly. Brands can also position themselves to their target market throigh digital platforms. Additionally, positive reviews online can also help brands make gains in new customer acquisition. 

The Digital Customer Service is Important for the Growth of the Business. It helps in develop customer loyelty programme frequently and CRM as well. In this digital era, companies need to change their business models. ... Digital customer service can be defined as meeting the needs of customers through digital channels like email messages, text messages, online chat and social media.

The role is to put your service on the higher level and to make your company closer to the customer. Also, your customers will be more satisfied. Digitalization is a way to make your business better, to give a better service and to improve your position on the market. Your will be recognized different from customers

One time targeted auditice to be reached and immediate feedback.