What Kind of press release is better, a short and straight to the point press release, or a long and well explained one?

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How do I write a publishable press release?
Posted by:
Reem Boudraa
09-October-2012

Press Releases

Question added by Haitham Abu Sharif , Marketing Coordinator , United Electronics
Date Posted: 2013/10/27

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by Rajitha Nair Kharatmal , Senior PR Executive , LOUD WHIISPRRZ

A press release has to be crisp and to the point. The first paragraph itself should highlight the key details of the news.It should have continuity and clarity.

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What Kind of press release is better, a short and straight to the point press release, or a long and well explained one?

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