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depending on business category & needs, as sometimes business requests different marketing approaches than digital marketing ( example oil companies & social responsbility campaings) yet it can be a significant player in the following areas regardless of business category:
- brand awareness increase
- ease of use to reach individuals
- repleinshing company's image
- delivering emotional messages faster than offline campaigns
frist and far most as compared to conventional - ROI and complete tracking - 2 - global outreach. 3 - Less cost per lead, 4 - realtime engagement. Who would have thought that this could be achieved through conventional marketing.