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Apart many reasons, I feel coordinating and teamwork as this raises many a time and should maintain on time to time basis for successes
Its common in Nature, there is a universal problem in every Sales team, any batch of sales team you hire, there is 10 to 15 % best performer and they will perform irrespective of the reason. We have to motivate them base on what will motivate them, some time money, some time showing the career growth ..etc. 70 to 80% have to be our 1st focus, there will not be any consistency, we have to keep monitoring them and training the skills they are lacking. Bottom 15 % is the challenge and we have to keep moving them when we know that if they are coming in the last 2 categories of the SWOT analysis.. My experience is we have to sack the bottom 15% after giving the proper training and when the result is not coming
Our Challange will be how we will increase our middle % team to better performers. That will decide the growth of the company, we normally categorise the team to Red, Yellow, Orange Green Saab, Red being the bottom performer and Green being the top performer. Take a decision to evaluate each ones level week by week and. We need to have personal focus based on what types of sales team you are mentioning (Field sales or Inside Sales)