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Email marketing is manual one to one marketing and all information and revert are gathered and collected in an individual platform for future reference. but recent software and ERP systems has lot of advance features to make marketing automation which allows to start a campaign and analyse all results and responses on timely manner to understand real time figures
difference is that marketing automation allows you to do lead scoring. ... This allows you to tailorcampaigns based on that intelligent scoring information, and to quickly, automagically, pass those leads to sales when they're ready for a conversation
Is a technology system that connects all operations to this system. Marketing automation is defined as a program or tools designed to manage marketing processes and measure tasks to increase operational efficiency that leads to growth and maximization of profits. One of the tasks of the Ultimate Marketing System is to develop and implement e-marketing campaigns, create a customer database, schedule content, track marketing campaigns, web analytics, forecasting, and provide consulting services. Its emergence is to be a very powerful system consisting of a group of different parts, and requires comprehensive strategies to integrate scientific, and use it with high quality to achieve the desired results and increase revenue
E-mail marketing is a direct e-marketing based on messages aimed at increasing the percentage of sales or pageview rate, depending on the nature of the website organizing the marketing campaign
The difference between Email marketing and Marketing Automation is that email marketing is a one-way (single channel) communications platform whereas Marketing Automation is a multichannel, omnidirectional communication system.
Email marketing will allow you to send messages to a specific set of email addresses. In Marketing Automation, it will deliver marketing information via email, social media, SMS, and other channels.
There is a huge difference between the two terms, marketing automation depends on programming, AI and visitor behavior on your website to interact and guide him to turn him into a prospect, On the other side email marketing is a tool that focuses baiscally on publicizing new products, product launch and spreading information.
The main point of differnce in my point of view that in email automation you design a certain scenarios that will communcate with your website visitor upon his browsing journy and in email marketing you seek to grap his attention and keeping him up with your information and news.
