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FMCG covers a range of sectors and job titles within retail. You could work as a sales assistant on the shop floor, boss people around in management or work behind the scenes as a buyer or merchandiser. Each of these has very difficult responsibilities, but can all sell FMCG.
FMCG includes any product with a short shelf life and typically a relatively low cost, such as soft drinks, food or toiletries. They are typically sold at low margins but very high volumes, with a high turnover of product.
I can say, all principles and rules of trade are rather the same while comparing FMCG with other organisations, but there are more emphasize on especial items like:
1- time : the most important factor in receiving and distribution due to the expiration of goods, rapid tempo of run out, large number of different inquiries, etc.
2- precison : as there is a huge number of different types of goods ,inquiries and brands to deal with, you will have a big problem in case you are not precise on any of them.
3- Porter's five forces: this item is important in every aspects of commercial affairs, but due to variety of goods ( in types and brands ) as well as numerous customers to deal, and different tastes of people, you should assess the five forces of Porter to stay in the spot otherwise you will lose the share.
FMCG the distribution network will be very big as it has to cover the lenght and breth of the country and other will have not that big distribution so this is one of the big difference and rest will be the same as per my knowledge
The main differences between FMCG & retail in the businesses I have worked in are; FMCG are the manufacturer of the products to the retailer and retail are the sellers to the end consumers, thus both businesses are part of the end to end chain
