Maintaining current customer relationships vs hunting for new clients. What would you prioritize and why?

Prioritize wisely I would say, as a sales person point of view, is to hunt for new clients. Why? Prioritization is very complex, it doesn't necessarily means that you'll neglect the on boarded clients just because you sold them your products, it's just that the moment they became your clients means you already gave them your % that's why they are already clients in the first place.

So going back, why hunting for new clients? Because of course Sales (assuming since you're an SM) is a never ending process and everyone should think like a shark. Don't get me wrong but say you procrastinate while focusing much on your current customer, then you might be missing out having new customer relationships (if that make sense). 

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If you have the resources to satisfy more customer needs than you have already. Then that's the smartest thing to do. But pushing the limit without enough manpower or the right pieces of equipment will make the situation difficult.  

for me the best idea i have is the current costumer why?? in a certain situation they are able to share the services what are giving in a company and it serve as they are example product of the company. so it will the how services will see the result of having their services.

Depending the situation on strategies it may vary. If the strategy pushes you to find new customers and increase sales you need to obey. If your strategy says it is better to keep the old customers and forget about new ones, you should do as it says. 

A good sales person is always serving in the route which the company strategy has introduced. 

That will depends on the professional relationship you had with the current one. If you ar in good terms with them then better yet stay with them. But if they are quiet abusive then better look for a new clients.

Relationship with current customer is cheaper, more profitatble and sustainable. new customer would benefit from competitive activies, market expansion strategy and customer conversion motive. This is useful for marketer that seeks to expand market share, increase brand awareness and profit. 

Maintaining current customer relationships is always a wise and effective, because a satisfied customer himself can generate more business than a new customer but at the same time market expansion is most important to survive and face the new challenges from the various opponents. My priority is balancing both would be a good marketing strategy. 

Hi Tamara,

I would rather prioritize  Maintaining current customer relationships as this customers already gave me business i would rather invest more in leveraging their life time value. 

Second priority will be acquiring new customer.

"Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one" Source : Harvard Business Review

I would choose maintaining current customer relationships. These are clients already captured by the business and hence less advertising material would be needed for them. There are also a source of inflow to the company and thus are important. When looking at hunting for new clients, yes there is potential for more revenue but then a lot of advertisement costs are required. Also, there is no 100% guarantee that more clients than the existing will be brought into the company.

Hence the benefits and importance of maintaining current customer relationships outweigh hunting for new clients

Both of them are equally important to the continuity of the business. 

Sales funnel is end less so in my opinion both are to be prioritized.