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If you have a content-driven website, what would be your plan for user retention?

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Question added by Lana Oudeh , PR Coordinator , Al Ghanem
Date Posted: 2019/01/20
Derrick Amanya
by Derrick Amanya , Marketing Consultant , Sokoni Africa Ltd

Your content should deliver value to the reader. Use persuasive tactics to increase engagement and advocacy. You could create user groups that have different privileges and attach promotions and loyalty/reward schemes. 

Also, once you have segmented your target audience (e.g women, families, men), try to recruit strategic partners with products that those segments use and have interest in.

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