by
Adham ElBaz , Internal Auditor , United Electronics Company - eXtra Khobar
It’s depends on the firm strategy, some firms follow deferential strategy to achieve it’s objective, on the other side some firms follow cost leadership to achieve it’s strategy.
Increasing revenues, decreases expenses and increase market -share,etc..... all of these objectives an entities try to achieve it using its limited resources and by follow it’s strategy. So no clear cut answer is appropriate for this case.