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Customer churn is indicative of a problem with your brand. alternatively it could also be indicative of the intensity of competition or decline of your brand in the product life cycle. For declining products, decisions should then be made to kill them off or launch them in new markets to restart the PLC.
1. Analyze competitors and substitutes. What is their offering?
2. Conduct market research, if you have CRM tools, contact lost customers and engage them in a focu group discussion. Gather feedback.
3. If it is a product, pricing, branding, quality issue prepare a business case to justify the need for amendments to higher management.
4. Once approved implement your project and analyze for improvement.
Good day, Ms. Karen Macharia,
I hope this message finds you well.
We are currently guiding a research project titled "Socio-cultural and Personal Factors Influences on Cosmetic Consumption Behavior of Senior High School Students" with our Grade 12 Senior High School Humanities and Social Science students at Holy Child Catholic School, Philippines. During our literature review, we came across your valuable research entitled "Factors Influence Consumer Choice Of Cosmetics: A Case Of United States International University -Africa Graduate Students" and found it highly relevant to our study.
In connection with this, we would like to ask for your permission to adapt your research instrument, "Socio - Cultural Influence on Consumer Choice"
and "Personal Factors Influence on Consumer Choice", for our study. We believe that your work will greatly enhance the accuracy and depth of our research.
Rest assured that we will give proper citations and acknowledgment to your paper throughout our work.
We are hopeful that you will grant our request and look forward to your positive response.
Thank you very much for your time and consideration.
Best regards,
Ms. Ielyn S. Balut
Research Instructor.
Good day, Ms. Karen Macharia,
I hope this message finds you well.
We are currently guiding a research project titled "Socio-cultural Influences on Cosmetic Consumption Behavior of Senior High School Students" with our Grade Senior High School Humanities and Social Science students at Holy Child Catholic School, Philippines. During our literature review, we came across your valuable research entitled "Factors Influence Consumer Choice Of Cosmetics: A Case Of United States International University -Africa Graduate Students" and found it highly relevant to our study.
In connection with this, we would like to ask for your permission to adapt your research instrument, "Socio - Cultural Influence on Consumer Choice"
and "Personal Factors Influence on Consumer Choice", for our study. We believe that your work will greatly enhance the accuracy and depth of our research.
Rest assured that we will give proper citations and acknowledgment to your paper throughout our work.
We are hopeful that you will grant our request and look forward to your positive response.
Thank you very much for your time and consideration.
Best regards,
Ms. Ielyn S. Balut
Research Instructor.
