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I can't quite understand the concept of the extended marketing mix. What is it and What is the need to have it?

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Question added by Tasneem Tahir
Date Posted: 2019/03/18
Mahmoud Alqebali
by Mahmoud Alqebali , manager business development , EdfaPay

The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy.

These 7 elements are: product; price; place; promotion; people; process and physical.

It is called a marketing mix because each element of the marketing mix is related to the others. 

by adding Physical, Process and People to usual 4P’s This is the so-called extended marketing mix.

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