Tesco brought back our conversation on Brand Safety. Who's responsibility is it to secure brand safety? Publishers? Brands? Someone else?

Mainly the publishers and intermediaries are largely responsible and influential in ensuring Brand safety because it's much easier for them provided the access and control they have over the brands. The brand owners have a role to play also for instance tracking and monitoring the performance of their brands and following up the publishers and intermediaries consistently to ensure that they deliver as expected. Thanks for the invitation

IF YOU WANT TO YOUR BRAND SAFETY YOU MUST MAINTAIN THE SAME BRAND QUALITY ,IMAGE ,TO MAKE BRAND EQUITY ALL EQUAL FEATURE TO MAINTAINED AT SAME LEVEL 

the responsability of secure brand safety is someone else or brands

Depending on the brand and the influance it has on other brands if exist or on the BRAND owners, by any fact the (brand) it self should be the number 1 responsible for it's safety by producing a qality brand, to hold it's stock value if publishers try to raise the value with addtional media, publishers play a role in providng the safety for the brand when talking about the brand and pushing it with other brands that offer same value, other publishers might try to effect the safety of the brand, if the brand like (coca cola) for example might involve someone else to secure the brand due to the fact that (coc a cola) brand has an influance on many local factors where brand is located and non-local to publishers loation as it's a brand that is provided in multi markets.... then for the combined intrest of share holders and investors for brand world wide to assign safety to someone else