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when a manufacturer is facing less privileges from market due to following reason i.e. quality product, small Market size, not able to approach niche Market, incompetent network and time study to logistic market, competitors product,quality, price, benefit whole sellers/ stockist retailers etc.
CHANGE THE PRODUCT AND GO TO A MARKET OF BOTTOM QUALITY
It is helpful to less overhead cost to compensate what is available budget / revenue of the project when the project is almost out of budget. it needs to prepare cost valuation related to prolongation of the project.
Electronic media is usefull to enhance product image, but before it is better to start anti promotion. increase production, announce incentives for whole sellers and retailers for attraction. dont allow shortage even for an hour in case of FMCG's, use B2B through social contacts. highlight how usefull your product is for a consumer, survey consumer psyche and checkout emotions then move. negotiate vender, plan workshop to highlight product, take sponserships and discuss.
