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People will buy only if they understand quickly. Cartoons characters can make even the most complicated product, service or content snackable. To add to the equation, this process needs to happen within the customer’s attention span. Ouch! The struggle is real, we know.So, cartoon characters in marketing have the power to make your concept simpler to understand because they visualize the content in a fun, engaging way.
Cartoon characters are very good at representing people’s lives. They make it extremely easy for the viewer to put themselves in the cartoon character’s shoes, as long as they are experiencing the same problems and issues in real life. This way cartoons connect to people more easily. Even better, cartoon characters are often used to address even sensitive topics without being disturbing. They are very good at presenting the harsh reality in a softer way.
So, when people feel emotionally close to the character, they become open to listening to you. Now, you’ve raised the interest – you have communication!
