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Churn means the customer is not interested/willing further more to continue in your product. We can measure by checking that how many customers are rolled back from your data base.
To calculate your probable monthly churn, start with the number of users who churn that month. Then divide by the total number of user days that month to get the number of churns per user day. Then multiply by the number of days in the month to get your resulting monthly churn rate . the number of new customers must exceed its churn rate