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Hi
I feel Marketting is a concept where people need more patience and understand the mindset of people then taking chance ,Younger generation like after 2010 wants everything on a finger tips like "Where going to Gym in the morning should become Arnold Schwarzenegger by Evening".
Before marketing is a work, it is a culture and art and needs a large financial budget so many companies try to overcome this culture, considering it cumbersome to capital, and usually the demand is shy, which many young people seek to keep away from. Although marketing is an important stage for any business.
The social media effect makes it much more easier for younger people to relate and so the traditional marketing strategies have been replaced.social media has replaced most of the manual work and lack of interest.