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According to my knowledge, to optimize the site rankings keywords plays the most prominent role but if we follow the methods like Keyword prominence, Keyword Density, Keyword placements and Keyword proximity.
Note: Keyword density must be within 2% to 3 % as recommended by search engine.
3.Keyword placements, there are some placements where the presence of keywords in page is very important to rank in search engine page results.
The presence of keywords within a page are
Note: keywords should be used with different variations
4.Keyword proximity means the closeness between the two keywords(distance between two keywords in page)
Follow this methods, so you can reach the goal as per your expectations.
Hope this is helpful to you.
Thank you.
Website Title tag and meta descriptions are the most important where to primary keywords it's boost website ranking in short time.
Title Tag, Meta Description, Heading 1 to 6 Tags
-Website URL
-Webpage Main Heading
-Subheadings
-Image alt attribute
-2-3 times in webpage contents if the content is too long
-Names of the file uploaded on the website
-Meta Description
-Hashtags